From classic staples to statement pieces, we craft jewellery that celebrates individuality while staying rooted in modern design.
Meet the Founder
Founded by Ruchi Gupta, a housewife, loving mother of a 2-year-old boy, and a spirited dreamer, our studio is more than just a brand — it's a journey of ambition, artistry, and resilience. Nestled within the warmth of a joint family and immense support of her husband, Ruchi turned her love for beautiful jewellery into a purpose-driven venture that empowers women to shine in every moment.
Our Why
Our brand was built on the belief that jewellery is more than adornment — it is strength, identity, and self-expression. As a women-led business, we aim to create not just accessories, but opportunities.
Every collection we design carries the larger purpose of supporting women — from artisans and creators to the women who wear our pieces with confidence. By choosing imitation jewellery that is accessible yet refined, we’re opening doors for more women to embrace style without limitations.
Our goals are simple yet powerful:
To give women a platform to celebrate their individuality
To create sustainable opportunities for women in design and craftsmanship
To inspire confidence through jewellery that feels personal, modern, and attainable
For us, empowerment is not just an idea. It is woven into every detail of our journey — by women, for women, and always with women at the heart of it.
At Ruchi Gupta Studio, jewellery isn't just an accessory — it's a story of dreams, dedication, and everyday elegance. Here’s why women across India are choosing us for their imitation jewellery needs:
Thoughtfully Curated Designs
Each piece is handpicked and designed to reflect a perfect blend of traditional craftsmanship and modern aesthetics, ideal for special occasions.
Quality You Can Trust
We use premium-quality materials to ensure that your jewellery stays beautiful and durable — without the heavy price tag of real gold or silver.
Affordable Luxury
Get the look and feel of high-end jewellery at a price that fits every budget. Style and savings, together.
A Brand with Heart
Ruchi's journey from a homemaker to a jewellery entrepreneur inspires every collection. When you shop with us, you’re not just supporting a small business, you're supporting a mother’s dream.
Customer First
As a small, passion-led business, we pride ourselves on personalized service, fast responses, and genuine care for every customer.
Whether you're dressing up for a wedding, a festival, or just celebrating yourself, Ruchi Gupta Studio is your go-to destination for stylish, elegant, and affordable imitation jewellery online.
Your sparkle starts here.
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